AdWords Marketing

If you want your business to appear at the top of search results, and if you don’t know how to create your advertising campaign and don’t know which types of ads are best for you, our team is the right address.

You need to be aware that someone is searching for you or the services you provide on Google at all times. This raises the question of whether a web user will find you before he stumbles upon your competition. A great way to appear among the first results on Google is Google Ads marketing (Adwords). Our professionally trained team will be happy to help you with this. But our goal is not just to place you among the top results in Google search engine. Our goal is also to gain more new customers or clients.

Google Ads marketing progress

1. Strategy

During out first meeting we will agree on which of your products or services we will advertise, in what way we will present them and to what extent. For a quality strategy, we need to be familiar with your entire offer, as well as your company and business vision. Together we have to set realistic expectations and goals.

The most important thing is to establish a relationship and a way of working that will ensure us good cooperation and excellent business results in the long run.

2. Preparation

Once we’re happy with the strategy, it’s time to start an AdWords advertising campaign. First we handle the technical side, like setting up your advertising account, choosing keywords, writing text ads, creating image ads, making recommendations for corrections and everything else that we have included in the initial plan together with you.

We will send you the ads for inspection. If necessary, we will take care of corrections or adjustments.

3. Launch

Just about every campaign needs time for all ads to be approved and for positions to stabilize, and it takes a while before your ads start running and you start getting clicks. You need to realize that the initial picture does not show the real picture. It is, however, especially important to pay attention to any deviations at the beginning.

According to the first visitors, we confirm that the target audience is relevant for the products or services you advertise.

4. Adjustments

Before launching this type of campaign, we can only assume what will happen next. That is why it is extremely important that we regularly and consistently monitor and make any adjustment so that everything goes as smoothly as possible.

Our team monitors search terms, adds negative keywords, compares ad performance and improves them if needed. It also carefully monitors the demographic profile of web visitors and effectiveness, depending on the time of day, week, month… Our goal is to tailor your advertising campaign to generate regular conversions.

5. Expansion

Our team will come up with countless observations as it monitors and customizes your Google Ads advertising campaign. We will find out what your visitors really want, their customs or habits, what they miss the most…

Based on these observations, we will suggest the most worthwhile expansion of advertising. We will suggest additional products or services, complementary marketing channels, special offers and more. The most important thing is to keep your business away from staying on the same spot. The market is constantly changing. Even if your strategy is well designed, you need to be aware that at some point it can fail. We suggest that you focus not only on today, but also on tomorrow and the day after tomorrow.

If you have any additional questions, please write to us at: info@olioweb.com or call 040 897 017

Online Marketing and Advertising

With our help, you will win new customers and your visibilty will increase.

We are trusted by over 250 companies, including the largest and the best in their field.

References

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